Monday, June 23, 2008

Movenpick

Click pic for larger image

Movenpick
221C Gulshan Avenue, Dhaka
Bangladesh
Taken by Lulu 06/07/2008

Goldsmiths

Click pic for larger image

Goldsmiths
25 The Mall
Whitgift Centre
Croydon
Surrey
CR0 1UP
Taken by PJ 05/02/2008

Ma Soba

Click pic for larger image

Ma Soba
156 Cambridge Street
Boston, MA 02114
Photographed by Remi Thornton on 06/20/2008

Villa Fresh Italian Kitchen

Click pic for larger image


Villa Fresh Italian Kitchen
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008

High Gear

Click pic for larger image

High Gear
204 Hanover St
Boston, MA 02113
Photographed by Remi Thornton on 06/20/2008

Bilquis Tower

Click pic for larger image

Bilquis Tower
Plot-6
Road-16
Gulshan-2
Dhaka-1212
Bangladesh
Taken by Lulu 06/07/2008

Past Times

Click pic for larger image

Past Times
97 Whitgift Centre
Croydon
Surrey
CR0 1LP
Taken by PJ 05/02/2008

Victoria Bankers

Click pic for larger image

Victoria Bankers
1610 W Grand Ave
Chicago, IL 60622
Taken by Splotchy 05/22/2008

Saturday, June 21, 2008

JW Yacht

Click pic for larger image


JW Yacht
Charlestown Navy Pier
Charlestown, Ma
Photographed by Remi Thornton on 06/20/2008

Friday, June 20, 2008

Macy's

Click pic for larger image


Macy's
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008

Sears

Click pic for larger image


Sears
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008

Thursday, June 19, 2008

Master Cuts

Click pic for larger image


Master Cuts
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008


Not all the negative signage in White Oaks Mall was bad. This sign was perfectly fine.

Utterback Lighting

Click pic for larger image




Utterback Lighting
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008


This was probably the weakest example of negative space signage I have found thus far.

Ironically enough, the sign is for a lighting store.

In the second picture, you can see a string of red LED lights that encircle the sign's lettering.

Unfortunately, given the weakness of the lights, the black background and the brightness of the mall, nothing approaching a halo registers.

Gloria Jean's Coffees

Click pic for larger image




Gloria Jean's Coffees
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008


This was another White Oaks Mall sign that wasn't very effective. A few measly LED lights that barely register.

Metro Nail & Spa

Click pic for larger image




Metro Nail & Spa
2501 Wabash Ave
Springfield, IL 62704
Taken by Splotchy 05/25/2008


A lot of the negative space signage I saw at White Oaks Mall in Springfield didn't look so good.

In the case of this sign, the LED lights didn't provide enough illumination to offset the brightness of the mall's well-lit environment. Also, the surface the sign was set against was reflective, which instead of providing a glow revealed each individual light.